Purpose: A Wellbeing Economies Film (2026)

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Purpose asks the central question of our time: What is the purpose of our economies — and how can we change them? Director Martin Oetting follows two visionaries, Katherine Trebeck (founder of the Wellbeing Economy Governments alliance) and Lorenzo Fioramonti (who rises from alliance supporter to Italian Minister), as they work to shift our economic systems away from endless GDP growth and toward wellbeing for people and planet. 

The film shows how Katherine helps unite five nations — Scotland, New Zealand, Iceland, Wales, and Finland — to pioneer a revolutionary new approach to economic policy, while Lorenzo fights for change in Italy within the bureaucracy of an unstable government. Both envision a world in which people no longer serve the economy – but rather the other way around.

The film is available in two versions: English (voiced and subtitled) and German (voiced and subtitled).


Local screenings of can be coordinated through the film’s official website. Individuals and organizations interested in hosting or coordinating can visit purpose.film/screenings/ to request a screening in their area. Learn more about planning and organizing a screening, including options for virtual or in-person events, and support for promoting and facilitating discussions around the film.

purpose.film
Produced by Martin Oetting
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