How Brands Use Design & Marketing to Control Your Mind (2023)

As we navigate through the world, we are constantly being influenced by subtle design tactics that most of us aren't even aware of. These branding tactics can be found everywhere - in the layout of your favorite store, the colors of a pop-up ad, or even the design of your favorite app. But it's not just about understanding these principles. It's about considering the ethics behind their use, questioning the motives, and equipping ourselves to recognize and resist manipulation.

Editing by Brad Heath: https://twitter.com/brad_heath_

All content directed and written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.

Buy the books I used to research this video. I HIGHLY RECOMMEND ALL OF THEM."Influence" was my favorite, though:

• "Influence" by Robert Cialdini: https://amzn.to/3PPOYOj
• "Alchemy" by Rory Sutherland: https://amzn.to/3JRVgJq
• "The Brand Gap" by Marty Neumeier: https://amzn.to/44dx9gB